Over the past year, we’ve been working closely with our social media coordinator, Mio, to build a stronger online presence—one that not only showcases our products and services but also helps us connect more meaningfully with our audience.

It’s been a journey full of ups and downs as we navigated what it really means to "show up" on social media. We experimented with all kinds of content—from quick meme videos to weekly updates—and had a lot of fun in the process. One of my personal favourites was our Food Friday series. While it’s been a bit inconsistent lately, it started as a way for our team to enjoy lunch together every Friday. Mio took that concept and ran with it—pairing our meals with our mats, sometimes literally. Whether it was showcasing our custom car mats during the drive to a local restaurant or even laying out lunch right on the mats, it became a quirky and genuine way to highlight both our product and our local roots here in Canada.

At the same time, we learned a lot about the challenges of content creation. It hasn’t been easy to find a structure or strategy that really clicks with our audience. Engagement was lower than expected, and we often relied on ads to get the reach we wanted. These growing pains taught us the importance of consistency and quality.

That’s why our current focus is on building a more stable and refined content foundation. We’ve been collaborating with photographers to create high-quality visuals—photos and videos that reflect the value and durability of our custom-fit mats. Our goal is to keep our page clean, cohesive, and visually appealing for both current followers and new visitors.

We’ve also introduced Jahn, who will be hosting monthly videos tailored to the car community. He’s been a great addition to the team as we explore different formats and reach new audiences. And yes—keep an eye out for videos made by me as well.

We’re excited to keep growing our presence on Instagram, Facebook, and TikTok. With better visuals and more authentic content, we look forward to showing just how awesome our custom car mats really are. 

Thanks for following along. We’re just getting started

Want to see what we’ve been working on?
Check out our latest content, product demos, and behind-the-scenes updates by visiting our pages:

📷 Instagram: @FindwayCanada
📘 Facebook: Findway Canada
🎵 TikTok: @FindwayCanada